The hardest thing about building a personal brand is not ending up building a business brand and thinking that it is a personal brand when in fact it’s not, it’s just a business brand with a cool, popular, and friendly CEO. It’s just business, nothing personal.

The only way you’re going to be able to make something that doesn’t suck is when you don’t care whether or not it’s going to make you any money or sell at all.

I have been preaching this for years.

If you’re after the money, you’d always make stuff that you don’t believe in but you know will sell more because this is what the helpless market is into right now.

You would always package bullshit in fancy containers and sell it for millions of dollars.

You would always sell stuff that doesn’t make a difference, and convince yourself that it does, just because a ton of idiots out there bought it from you.

You would even consider yourself doing the world a favor, by selling worthless stuff for a thousand dollars a piece.

There are people justifying putting their labor into the pricing, instead of aiming to make massive sales by making their product affordable.

It took me a lot of hours to make they say.

I can’t stand the hypocrisy.

I just had to speak out.

People don’t want what’s good for you.

They just want to sell. Make money. At the expense of you.

Not just the greedy big corporations anymore.

But the average person as well. The nobodies.