Hustle culture sucks because it’s about the lack of rest, not the presence of making a difference.

Success is more important than happiness. Nevertheless, there’s no true happiness without success, and success always leads to the most happiness possible.

Fatigue wasn’t part of the plan. It never is. It is an obstacle. I’m not telling you to burn yourself out or to never rest adequately. I’m not telling you to never be concerned by your fatigue. I’m not telling you to ignore how tired you really are. I’m only trying to shift your focus toward the fact that your aspirations aren’t arbitrary and they don’t feel better when not met in case you were too tired to try to reach them.

Your ambition doesn’t care. Self-care is king. I know. But self-care in and of itself is not an accomplishment. I know this hurts, but it’s the ugly truth. Self-care and rest may not be a total waste of time, but they are not an achievement. They do not satisfy the achievement need and hunger of the Genius Human. Even though they are needs in and of themselves. That is, you need to rest, but that is no big accomplishment, that does not give you the sense of achievement that you need to stay sane.

Please don’t design or plan your life around rest and entertainment or having fun. Please don’t decide everything based upon how fatigued you are or you’ll become after a certain amount of work.

Your north star, your perpetual goal, is achievement, not having fun or resting. Meditation is solitary confinement in case of absence of accomplishment in your life. It’s like torture or a death sentence.

Please don’t be phobic toward exerting yourself and becoming fatigued, especially mentally, from working for too long on stuff that you believe in, passionate about, is worth it, meets your needs, and you feel is the purpose of your life. Work in this case, in case you love what you do and it is the right thing for you, is the purpose of your life, is the main thing, should be the only thing that you ever care about.

Believe me, there’s nothing that compares to the amount of happiness that you get to feel or experience after having exhausted yourself entirely beyond reasonable limits of burnout doing something that falls under the category of satisfying the never ending need of the Genius Human for achievement and accomplishment.

This is true happiness. Having achieved enough. Not having rested enough.

This will only be the case if you do what you really believe your life should be about doing.

Testimonials are a broken business model. It’s only short term and it means you’re not building brand. Here’s why.

Fun fact. No one checks out testimonials. They barely check out your posts. They decide based upon how professional and all-knowing you seem to be when you address their problem. Then they check out the freebie webinar. If it’s spam they leave. If it makes it look like you might talk about their real complaints, they make the leap of faith and try your course. Don’t waste your time gathering testimonials. They care about your number of followers more than the number of testimonials. The moment you think the proof that you’re good is testimonials, the moment you walk the pathway of you have no way to prove to anybody how good you really are except through the words of random unknown people. If your work does not speak for itself, then you are really not that good. Still I believe testimonials have zero effect. It’s just placebo. People follow it because it’s strategy they believe it’ll work. They haven’t tried to do the job without resorting to testimonials. The only reason testimonials exist is because of insecurity about your work. If your work itself is not proof of how good you really are, then you’d have no option but to resort to testimonials. You know that these are curated and there are definitely people who have a negative opinion of you. Why aren’t these part of the testimonials? Of course the quality of your content is crucial. It was so basic that I didn’t need to mention it. No one will come if the content is bad. And even if they do come, it will be for the wrong reasons. I meant to answer why you’re still struggling and stuck despite there being nothing wrong with your content. To further clarify that, check out my content here for example. There’s no explanation for the low engagement except the decreased reach, which in turn is due to the low number of followers. No controversy about that.

Yes, they are not nothing, but they are massively overrated, and they mean that your business model is short term and of high turnover. Testimonials from 4 years ago for example don’t indicate that your course is still relevant in 2021. Just don’t waste your time gathering them and making the entirety of your business contingent upon them. Instead, build your personal brand, and keep growing and adding to both your paid and free pillar or main content.

If you don’t need testimonials, you wouldn’t try to amass them. You will only need them if there’s no way one can form a positive opinion about you except through them.

If anything, you need more creativity in your life, not less.

Creativity isn’t screwing up your life. Resisting it is.

Does creativity increase your depression? Or does depression increase your creativity?

Neither. It’s just that after you create something huge, your mind gets into a state of not wanting to think about what you have accomplished recently. Also it stays occupied with processing the new material and everything you’ve done and have been through during the creation time. This makes you too occupied to be able to focus on anything, even entertainment. After the processing is done you start feeling you’re above the clouds. Creativity isn’t a pathway for depression. It’s the cure. Learn to rest, not to quit.