Different types of content for the personal brand.

There are 3 types of content. One type is Paid and two types are free. The paid is your course or program…etc. On no occasion should you think that I undermine the importance of paid content, in the sense of everything should be put out for free, and nothing should be put behind financial pay walls where the audience cannot get to it or reach it without paying money. Creating paid content or products isn’t about making money, even if you end up making tons of money in the process. There are things that cannot be said except inside a paid product or a paid form of Main or Pillar Content. There are things that cannot be said except inside your published standard books. Do not neglect working on your Main or Pillar Paid Content, just because Gary Vaynerchuck tells you to put out everything for free in order to build brand. You can do both, and you can make both your paid and free content epic, the best there is, self-reliant, independent, self-sufficient, and more than enough on its own. Without there being hooks that tell you the only way you can understand a certain concept is if you pay 2.5k dollars, or even buy my book. The fact remains, there are things that cannot be understood except if you buy my books, especially the Genius Human book series. But I will always do my best to make whatever that I discuss elsewhere self-sufficient enough to the extent that you do not need to explore other material that is found behind a paywall just to understand what I’m talking about. You will always have no idea what No Remake means until you buy my book. But I will not leave you not understanding what I’m talking about in the free content, in a manner that makes you have no option but to buy my book in order to fully understand the point that I’m trying to make in any piece of free content I ever make. The free content is divided into two types: Pillar content, and distribution channels content. The first type should be in depth like you’re making PhD. Social media is no place for that. This takes place in 3 forms, depending on what you’re good at: Podcast, if your main is audio, (where your podcast could be found on Apple Podcasts or Spotify’s Anchor). YouTube, if your main is video. Or Blogging, if your main is writing, in which case a website will be mandatory. In my opinion, it is highly advisable to have all types of free Pillar or Main Content, even if you’re not good at any of the above, even if you’re not good at all of the above, or even if you’re only good at one type only out of the three types or forms of long-form Pillar or Main Content mentioned above. For example, if you’re amazing at writing, you should also run or have a YouTube Channel, for video type or form of Main Content, and a Podcast, for audio type or form of Main Content, even if you presumably suck majorly at both audio and video. Still your written content will have to take your utmost attention, priority, and focus. It should contain everything in absolute full detail, and cover everything there is in the greatest textbook level depth possible, to the best of your ability, as if it is the only place you ever create content in, without depending upon anywhere else for further clarification or in depth explanation. Whereas social media platforms like Instagram should be reserved for distribution: that is, what grabs the attention of your audience, hooks them up, and teaches them a thing or two in no time. Distribution of your content is another way of describing repurposing your content, because you should preferably create content specifically for each platform, as opposed to posting the same video everywhere. It brings pieces of your content to your audience right where they are, and hence the term distribution of your content to places of direct quick consumption where people spend most of their time online consuming content. It on no occasion should be the main or only place that your content exists, even if you can never be banned from that platform, and even if the platform is here to stay for all time. Repurposing is just cramming large material into a small space, so that it can fit the size allowed for a conventional social media post. It should not be the only way you distribute your main content throughout social media platforms. You have to intentionally create content specifically designed and made for each and every distribution channel or social media platform that doesn’t exist anywhere else. There has to be something special about what you throw or put out on social media other than it being just a teaser to get your audience to chase the bigger sized material.

Read more, and write more. There’s no other alternative when it comes to developing and increasing your creativity as a writer. Just don’t make Instagram or similar social media distribution channels the main or even only location where you apply these principles. People are gonna leave.

You might be wondering how many times a day you should be posting on Instagram?

First of all, there’s something wrong with this question.

You should ask how many times a week, not how many times a day.

Never ever on any occasion, post several times a day on Instagram if you’re below 1 million followers.

The only exception is if you’re making reels videos that are not shared to the home feed of your followers. (Where the reels video will be shared only to the explore page and the reels tab that is corresponding to the for you page of TikTok).

No happy Friday, happy Sunday, hey I got asked about that too frequently, no this will save your life, no nothing.

It’s not about posting less. It’s about not showing up in the home feed of your followers more than once per 24 hours.

Even if you’re giving your followers the best of posts, the best nuggets of wisdom, the stuff that will turn their lives around, they will always, not almost always, think in their minds: fuck you for popping up in our feed more than once in the same day. Who do you think you are? Even if they love you more than Gary Vaynerchuk.

Unless, you have more than 1 million followers, and you are not anonymous. That is, unless you are an individual, not who the fuck knows who’s behind this awesome quotes or memes page.

Still, you shouldn’t post once a day either, or even once only every other day.

You should post only when every single potential engagement that you can get on your post from one of your followers has already been received.

Nothing else could happen to the older post now and it cannot get any further engagement. That is when you strike. I mean post another piece of content.

The single most reason for losing followers on Instagram is posting.

You see? It wasn’t only when you have something to say either. Even if you have something to say, don’t post, if SallyPants69 didn’t comment yet on the previous post. This is not for Instagram. If you have something to say, this is what pillar content places are for. Not Instagram. It’s consumer centric here on Instagram. You pander to your happiness in pillar content locations only, like YouTube, a blogging Website, or a book you write.

You gotta resist the urge to post more on Instagram. Leave that for the blog, or for your books. Unleash upon them. Don’t hold back. Don’t resist the impulse to write every day until fatigued when it comes to writing in your blogging website or your books. But don’t apply that to Instagram please. It will insanely decrease your engagement, and that is why people are getting crickets after almost every post they make on Instagram. Also this is the single most reason for losing followers on Instagram. You heard it right: the reason for them unfollowing you on Instagram wasn’t because you posted too much. It was just because you posted. That in and of itself leads to a bunch of people not necessarily bots unfollowing you on Instagram. I call it the phenomenon of pathological unfollowing that takes place on Instagram. And it is not only due to bots that are programmed to leave you as soon as you post. It’s real people who are too entitled to stick around with you despite you bombarding them with content several times a day, or even several times a week. They are so used to refreshment through exposure to stuff that comes from different sources to the extent that they don’t give a damn about your stuff being epic. To the extent that they couldn’t care less about the quality of your posts. They are still convulsing and feeling that they are under torture just because they came across something that originated from the same source, outlet, or individual. This is why they call it goldfish memory and hyper short or ultra short attention span. They can’t stand focusing with you for too long not because you’re boring, but because they are now focusing on one thing for too long, just because they are now receiving something that comes from the same place, person, individual, or creator. Even if it’s super amazing. They want something else. To not feel as trapped. They are consuming content that is coming from the same place, outlet, or source. Even if it’s the best. They can’t stand eating their same favorite meal every day. I for one value variety as divine. But I have loyalty. I will not abandon an awesome creator or jump ship just because the creator was feeling a little bit too inspired or creative today than usual, and posted too much this day. I will simply not engage, and the other posts will not appear in my feed again for a while. I understand when someone is spamming or being annoying as fuck. But I will tolerate that spam if every single post was a masterpiece that added value to me.

However, you don’t have to test the patience of your followers. You don’t have to expect every single one of them to be like me. They will abandon you just because you appeared in their feeds too much today or several times within the same 24 hours or even 48 hours. That is just fact. Please don’t utilize distribution channels like Instagram as the main outlet of your creative juice. Please unleash your creativity, productivity, and discoveries that can’t wait on your main pillar content platforms or places, like your blogging website, books, YouTube channel, Podcast, courses, or paid products.

Creativity needs exercise just to stay as it is, not just to develop and increase. You cannot go to the gym for 30 minutes once a month and expect to get any results. The only result you’ll get in this case is a confirmation or an indication of how low your physical fitness has become recently as a result of your sedentary lifestyle. Do not do the same when it comes to your creative work and wonder why you are not getting any new ideas recently, or why your productivity or creativity is decreasing, and try blaming it on burnout or writer’s block. It’s because you’re prohibiting yourself from producing or making anything new, and that is why you feel exhausted for no reason, or that you don’t have any ideas to talk about in the first place. There has to be places that you exercise your creativity and productivity in them unchecked. Just make those places be anywhere but social media.

I understand that it’s not about fixing your mindset. Still you need to be happy as fuck internally anyway, even if you are stuck in a special, tough, or bad situation.

Being in a good mood is not something external. It is not part of fixing your environment. It may happen as a result of it, but it still cannot be categorized as changing your environment or circumstances to the better.

That said, you need to work on your internal environment, just as you work on the betterment of your external environment or the world that exists outside of your body, if not more.

In other words, you need to fix how happy and in a good mood you really are, with disregard to how screwed up your external reality, environment, or circumstances currently are.

You need to be happy. And you need to be in the best mood possible 24/7.

You don’t have to alter your perception of reality or engage in gaslighting to accomplish that perpetual objective.

You don’t have to distort facts or think that what’s objectively a horrible thing is actually a blessing from a certain point of view in order to be worthy of feeling good.

You don’t have to be over optimistic. You don’t have to trap yourself in never-ending cycles of delusional toxic positivity.

You can be realistic as fuck, and detached from reality enough to stay elated all the time.

That is because you need to be happy in order to maintain basic human functioning. If you acknowledge the fact that depression could be considered a form of brain failure, you would understand that the opposite of depression is not a luxury that you can afford to live normally without.

Aim to reach and maintain being in a good mood every day regardless of what you’re going through.

In other words: Stay cool. Don’t wait for certain stuff to happen first, in order for you to allow yourself to get to a happy place or state. Just attempt to be at maximum level happiness and good mood all the time. Not necessarily without doing anything external that leads to that. This isn’t about fixing your thoughts or becoming more positive or optimistic. It’s about listening to your favorite music if that’s what it takes to make you happy. That high. That euphoria. Get there by any means necessary. (Without drugs, alcohol, or anything harmful of course). Just try to reach it and to stay over there all day long. Negativity, no matter where it comes from, is always wrong. Create the right environment for that of course, but don’t forget to want it first. You can’t get pleasure from something, even if it is most pleasurable to you, without expecting and wanting to get that pleasure in the first place.

The only formula that really works if your account is under 8k followers on Instagram.

Post an epic piece of content, that is not an IGTV video, on Instagram.

Engage in your home feed with other people’s posts on Instagram every day all day long until fatigued.

Do not post more than once per week.

Don’t throw your wisdom in the trash can just because the rule says so.

For example, the rule: Nowadays, not taking any risks is the actual risk, can be something that is crippling instead of liberating if embraced fully or approached the wrong way.

Notice that you don’t have to treat any given rule like gospel. You have to make up your mind in every situation and not rely on the rule to make the decision for you. That said, you don’t have to put yourself in danger to get good results. It only means that you are supposed to not avoid everything that you are sure is for your own good because you might fail several times before you reach the intended outcome. Just don’t be afraid of making mistakes like it’s a college test. But in the meantime, don’t be reckless or self-sabotaging.

You don’t need a morning routine. Here’s why.

Begin with the biggest, hardest, most overwhelming, and most annoying task of the day that falls under the umbrella of productive work. (For example: Even if doing your laundry or cleaning the dishes fits that description, it is not part of work). (Think something like creating a new course or program).

This task has to be high yield. Meaning: it has to lead to the most effective results in your work or business, not just any annoying or daunting task that is part of your work and has to be done, because answering every comment you get on social media might be crucial to attracting people and keeping them, but it does not make you have a business, it makes you have potential customers or clients that can then make your business profit hugely. If you don’t have something to sell, your business doesn’t exist. You can have millions of followers on social media all raving fans, but if you don’t have any products or services to sell them, you don’t have a business.

This is what it means for a task to be high yield.

As you can see, this is not about the task being important or not. Because responding to every single comment you ever get on all social media platforms is of utmost importance. According to Stephen R. Covey’s 7 Habits, it falls under quadrant 2 of the important tasks. But it is not at the moment the single most task or type of task that will bring major positive difference in your life and solve your current problems that you’re going through with your life, work, or business. In short: it’s not why you’re stuck in progress at the moment when it comes to issues with your happiness or success. People need money. They also need fulfillment. Happiness is not a luxury anymore. You can’t afford to be miserable. So if creating that new course that is on par with Vanessa Lau’s Bossgram Academy, or any of Sunny Lenarduzzi’s kick ass courses, is going drive the most results in your life right now, then this task definitely should take precedence over the rest of the important other stuff that will always be required of you to take care of at some point. This is a problem because you sit down, and come up with a ton of ideas that you’re supposed to do today, this week, or this month, all important stuff. None of the above drives results in your life because they have nothing to do with why you’re stuck in life or in your business financially at the moment.

Aside from this: you can respond to comments in your down time, when you’re bored, or when you’re tired. But you can’t work on a heavy project 5 minutes before your bedtime.

Energy matters. It’s not just motivation you’re lacking. That’s why it’s recommended to do the high yield task first thing in the morning or immediately after waking up, because this is when you’re more likely to have enough energy to navigate through the heavy and overwhelming task.

It’s weird to do fun stuff immediately after you wake up because how on earth you’re supposed to reward yourself after the accomplishment if you’ve had enough fun and entertainment for an entire week already before you do anything serious today.

So hardest, most effective, most high yield task of the day that drives the most results in your life or work first, even if you don’t feel like it. Even if you have a ton of other important stuff to do every day or that day as well.

This is why morning routines are not recommended, because they take place at the time when your energy is still at its peak.

I’m sorry I never told you why. I just gave the order. I didn’t know any better. I just wanted to cram the saving your life material fast enough so that I can finally rest in peace.

I don’t throw random pieces of advice.

This was all an essential formula to get you from A to B.

Like a chemical reaction, the absence of any ingredient would lead to a whole different outcome.

For example, I told you that you should just walk for 30 minutes every day.

The fact that I told you so because this is the only way to get rid of pent up negative energy that comes from your past traumas was never mentioned.

And you think this is about physical fitness.

It’s about not necessarily healing, but getting you into a state where the memories of the concentration camp like childhood is no longer crippling you to the extent of rendering you entirely nonfunctioning.

That’s why you were not told to run instead of that for better fitness results, because, despite not having told you at all, that’s not what I had in mind.

I need you to think during that walking session. Fight with yourself. Fight in your mind. And that cannot be done while jogging. In case of jogging I’m afraid, even if you were still able to think, fantasize, or daydream, your thoughts will be too positive. You’ll avoid such mental breakdowns altogether, just to not spoil the mood.

What I’m trying to tell you here is, everything that I told you to do or not do is not to be trifled with. Not to be taken lightly. Not to be dismissed as nonessential, an exaggeration, or as some hustle culture spirited meme that is devoid of any background of deep wisdom behind it.

I’m not trying to tell you how I succeeded, unlike everybody else.

I’m just trying to make sure you don’t end up like me.