Read more, and write more. There’s no other alternative when it comes to developing and increasing your creativity as a writer. Just don’t make Instagram or similar social media distribution channels the main or even only location where you apply these principles. People are gonna leave.

You might be wondering how many times a day you should be posting on Instagram?

First of all, there’s something wrong with this question.

You should ask how many times a week, not how many times a day.

Never ever on any occasion, post several times a day on Instagram if you’re below 1 million followers.

The only exception is if you’re making reels videos that are not shared to the home feed of your followers. (Where the reels video will be shared only to the explore page and the reels tab that is corresponding to the for you page of TikTok).

No happy Friday, happy Sunday, hey I got asked about that too frequently, no this will save your life, no nothing.

It’s not about posting less. It’s about not showing up in the home feed of your followers more than once per 24 hours.

Even if you’re giving your followers the best of posts, the best nuggets of wisdom, the stuff that will turn their lives around, they will always, not almost always, think in their minds: fuck you for popping up in our feed more than once in the same day. Who do you think you are? Even if they love you more than Gary Vaynerchuk.

Unless, you have more than 1 million followers, and you are not anonymous. That is, unless you are an individual, not who the fuck knows who’s behind this awesome quotes or memes page.

Still, you shouldn’t post once a day either, or even once only every other day.

You should post only when every single potential engagement that you can get on your post from one of your followers has already been received.

Nothing else could happen to the older post now and it cannot get any further engagement. That is when you strike. I mean post another piece of content.

The single most reason for losing followers on Instagram is posting.

You see? It wasn’t only when you have something to say either. Even if you have something to say, don’t post, if SallyPants69 didn’t comment yet on the previous post. This is not for Instagram. If you have something to say, this is what pillar content places are for. Not Instagram. It’s consumer centric here on Instagram. You pander to your happiness in pillar content locations only, like YouTube, a blogging Website, or a book you write.

You gotta resist the urge to post more on Instagram. Leave that for the blog, or for your books. Unleash upon them. Don’t hold back. Don’t resist the impulse to write every day until fatigued when it comes to writing in your blogging website or your books. But don’t apply that to Instagram please. It will insanely decrease your engagement, and that is why people are getting crickets after almost every post they make on Instagram. Also this is the single most reason for losing followers on Instagram. You heard it right: the reason for them unfollowing you on Instagram wasn’t because you posted too much. It was just because you posted. That in and of itself leads to a bunch of people not necessarily bots unfollowing you on Instagram. I call it the phenomenon of pathological unfollowing that takes place on Instagram. And it is not only due to bots that are programmed to leave you as soon as you post. It’s real people who are too entitled to stick around with you despite you bombarding them with content several times a day, or even several times a week. They are so used to refreshment through exposure to stuff that comes from different sources to the extent that they don’t give a damn about your stuff being epic. To the extent that they couldn’t care less about the quality of your posts. They are still convulsing and feeling that they are under torture just because they came across something that originated from the same source, outlet, or individual. This is why they call it goldfish memory and hyper short or ultra short attention span. They can’t stand focusing with you for too long not because you’re boring, but because they are now focusing on one thing for too long, just because they are now receiving something that comes from the same place, person, individual, or creator. Even if it’s super amazing. They want something else. To not feel as trapped. They are consuming content that is coming from the same place, outlet, or source. Even if it’s the best. They can’t stand eating their same favorite meal every day. I for one value variety as divine. But I have loyalty. I will not abandon an awesome creator or jump ship just because the creator was feeling a little bit too inspired or creative today than usual, and posted too much this day. I will simply not engage, and the other posts will not appear in my feed again for a while. I understand when someone is spamming or being annoying as fuck. But I will tolerate that spam if every single post was a masterpiece that added value to me.

However, you don’t have to test the patience of your followers. You don’t have to expect every single one of them to be like me. They will abandon you just because you appeared in their feeds too much today or several times within the same 24 hours or even 48 hours. That is just fact. Please don’t utilize distribution channels like Instagram as the main outlet of your creative juice. Please unleash your creativity, productivity, and discoveries that can’t wait on your main pillar content platforms or places, like your blogging website, books, YouTube channel, Podcast, courses, or paid products.

Creativity needs exercise just to stay as it is, not just to develop and increase. You cannot go to the gym for 30 minutes once a month and expect to get any results. The only result you’ll get in this case is a confirmation or an indication of how low your physical fitness has become recently as a result of your sedentary lifestyle. Do not do the same when it comes to your creative work and wonder why you are not getting any new ideas recently, or why your productivity or creativity is decreasing, and try blaming it on burnout or writer’s block. It’s because you’re prohibiting yourself from producing or making anything new, and that is why you feel exhausted for no reason, or that you don’t have any ideas to talk about in the first place. There has to be places that you exercise your creativity and productivity in them unchecked. Just make those places be anywhere but social media.