Fun fact. No one checks out testimonials. They barely check out your posts. They decide based upon how professional and all-knowing you seem to be when you address their problem. Then they check out the freebie webinar. If it’s spam they leave. If it makes it look like you might talk about their real complaints, they make the leap of faith and try your course. Don’t waste your time gathering testimonials. They care about your number of followers more than the number of testimonials. The moment you think the proof that you’re good is testimonials, the moment you walk the pathway of you have no way to prove to anybody how good you really are except through the words of random unknown people. If your work does not speak for itself, then you are really not that good. Still I believe testimonials have zero effect. It’s just placebo. People follow it because it’s strategy they believe it’ll work. They haven’t tried to do the job without resorting to testimonials. The only reason testimonials exist is because of insecurity about your work. If your work itself is not proof of how good you really are, then you’d have no option but to resort to testimonials. You know that these are curated and there are definitely people who have a negative opinion of you. Why aren’t these part of the testimonials? Of course the quality of your content is crucial. It was so basic that I didn’t need to mention it. No one will come if the content is bad. And even if they do come, it will be for the wrong reasons. I meant to answer why you’re still struggling and stuck despite there being nothing wrong with your content. To further clarify that, check out my content here for example. There’s no explanation for the low engagement except the decreased reach, which in turn is due to the low number of followers. No controversy about that.

Yes, they are not nothing, but they are massively overrated, and they mean that your business model is short term and of high turnover. Testimonials from 4 years ago for example don’t indicate that your course is still relevant in 2021. Just don’t waste your time gathering them and making the entirety of your business contingent upon them. Instead, build your personal brand, and keep growing and adding to both your paid and free pillar or main content.

If you don’t need testimonials, you wouldn’t try to amass them. You will only need them if there’s no way one can form a positive opinion about you except through them.