Size matters.

I think if you have something that big that you want to say, then it belongs to locations of pillar content, where people are willing to spend as long as it takes to get all the details needed. Whereas on social media the intent should be to not make anything take long, but to still provide value in as concise manner as you could. People come to social media for instant gratification of reward from multiple sources. They kind of relax or unplug through making it easy for their brains to reach something that counts as a distinct result or outcome without having to work so long or so hard for it. Don’t make that harder for them. Give them the cookie. And if they want more, they could dive deeper through consuming pillar or more detailed or in depth content of yours.

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