Why the new courses industry is problematic.
The moment you focus on selling your course and start talking about it in your social media posts is the moment you no longer are running a personal brand, but instead, just another business brand, and calling it a business also means it is not about helping people or providing them with value.
Just because you occasionally talk about your cat or pose in a picture with your children doesn’t mean that you are connecting with people on a personal level. They don’t care. They just follow you because you are rich and they wanna know how to become one percent as rich as you are without a job. Even if their CV is empty.
A personal brand is a method where a special person connects with people directly with no filters and with no agendas in mind. People just follow them because they are awesome as people and they wish they could get to know them in real life and sit with them and talk for hours on end, not do business with them, or get help with how to make their own empty baseless businesses break through and scam other people out of their money.
If the beauty of financial freedom is all you talk about in your normal posts that are not an ad that is directly trying to sell people something, then this is still not a personal brand. These are teasers. Appetizers. Only to lure people into your trap. If I can’t evaluate in a glimpse whether or not this thing is going to help me in my life before I buy it, then I’m buying it based upon having faith in it or in the person trying to push it upon me. I may be the ideal client according to them, but I may also be considered the ideal victim from any objective stand point.
I can’t believe that someone got some information or discoveries that can change someone else’s life to the better and only makes it available if they pay them a ton of money in advance. I can’t imagine that. No wonder they are calling themselves entrepreneurs and this is just business. People cringe when they hear someone saying this is bad for the healthcare business. It immediately implies that you are profiting over the lives and health of people, of real human beings. But how else can you cover the costs? Okay, so we have no choice in case of healthcare. You can argue about that. But in case of producing a good course. The cost is literally zero. No drugs. No expensive equipment. No tons of doctors and nurses that will get steady paychecks regardless. No preparation for surgery essential stuff. No labs for investigations. Just you sitting in front of a damned camera and producing sound out of your mouth. Don’t forget to hit record before you speak though. That’s it! And people might end up paying 25 thousand dollars for stuff like that. I can imagine someone paying 25 thousand dollars to buy mountains of books like we saw in the beauty and the beast. An endless library. To pay the same amount of money for information to a single entity is the literal definition of being scammed. But this is not the only thing. They keep instilling in you the notion that you are helpless without their courses. It’s impossible for you to figure it out on your own. LOL. So now learned helplessness is a virtue and is something that is being encouraged. All the talk about the fact that it is better to learn how to do something on your own instead of being handed a quick fix is now being swept under the rug. You just have to admit that you can’t do it on your own. You just have to admit that you don’t have what it takes. The ironic thing is that they tell you that they didn’t acquire the knowledge they use to build such courses through learning from any source but their own life experience. Until they understood the whole thing through practice. And they are going to charge you with thousands of dollars for it because you can’t do the same for free. Because you have no time. But patience is key, remember? Rome wasn’t built in one day, their last post ironically claims. But you have to build a viral YouTube channel in 2 months. The level of corruption of these people is sick, and knows no boundaries. You are just a money bag to them. You are just a victim on their email list that they are going to keep milking and haunting in perpetuity, because you can’t figure it out on your own. The disgusting lie that you cannot learn it on the internet for free is something they love to deliver over and over again with a sexy smile on their faces. The internet contains only the superficial stuff. The deep wisdom that takes years to fathom and decipher is found exclusively in their courses. If all of you know these things in your courses, how come this information is not easy to obtain? If such information was that scarce and that difficult to come across, why is it though that you all seem to have it? Did you guys all happened to discover the theory of relativity on your own isolated from each other coincidentally at the same time? Wow, what a coincidence.
If you succeed then the course is amazing. How dare you criticize it. And if you fail to produce the results promised by the course, if you failed to achieve the intended outcomes that because of which you thought about investing in such course, then it’s all your fault. Accountability matters. Take one hundred percent responsibility for your life. You failed to follow through or stick with the advice presented in the material you consumed. There’s nothing wrong with the material delivered. It was perfect. The proof? Testimonials. It worked for 2 percent of those who finished the course. It is you who did not apply it correctly. It is you who didn’t implement the strategies, tricks, hacks, advice, or recommendations right. There’s no such thing as it is useless for someone like me or it doesn’t work for me. Because no refunds bruh. You’ve already watched the show.
It’s okay to build a course. But what if the course doesn’t help me? I’ll go buy another one. And another one. Until I find what I was looking for. That is, in case I am naive or noob enough to believe that I can’t find the same information with the same quality of explanation and depth anywhere online for free. So in this case I’ll end up buying like 20 courses, each about five bucks tops. That’s a hundred bucks. Not the end of the world. But with the courses being at least 497 dollars on average, yes, this my friend, could be the end of the world for you. Especially when you realize that you were not limited by the lack of implementing a strategy that works, but by energy. You were too frustrated or burnt out to be able to push yourself and apply what you’ve learned in any of these courses. What are you going to do now? Buy more courses? Because, as a helpless person, what else can you do? Do an online search? (Gasp).
Let me repeat this for the people in the back please. I searched the internet for answers, and found none. I searched my mind, and found many.
Let that sink in.
Yes, you can discover things on your own. It is not impossible. Anybody trying to convince you otherwise should be a red flag that makes you stop. Why is this happening to me? Do I meet the criteria of one of their victims? What is wrong with me. Just simply tell them I don’t need your help. I don’t want to grow faster. I don’t want a shortcut or a quick fix. I’ll be patient. I’m already doing good. Tell them I’m not ambitious. I don’t want financial freedom. I just want to survive. Got a problem with that? Nothing is wrong with my bio. Please leave.
You get the idea. Wake up. Whenever salespeople try to beg you, guilt you, shame you, belittle you, tell you that you are their perfect fit, or ideal client, and talk to you as if you were the love of their life, it’s time to start panicking and asking for help. Oh, I forgot. There’s nothing wrong with you. You can figure it all out on your own.
And if you couldn’t, there’s always the internet, where you can learn anything for free. So chill.
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