Some people put off making video indefinitely because it is something visual and they’re more of a writer. I understand that. It’s like saying I don’t do live events or keynotes on stage because I’m an introvert. They may also make similar excuses for not starting a podcast.
This is because you want to make the visual or direct speaking to people on video or on stage the same as your writing. You can’t.
And as soon as you get that realization, you will not want your speaking to be a substitute for your writing.
You see, when we write, we modify what we say as we speak. We don’t get that chance anywhere else. Even if you edit every sentence in your video, you still have to say the entire sentence again correctly this time without any mistakes. That’s frustrating. And it makes you feel you’re pressured and tend to not speak as freely as you would if you were instead writing what you’re saying.
This means you shouldn’t try to get the same results from video or live events that you can get from writing.
It doesn’t mean that you’d intentionally make your videos worse, but you’d always understand that even the best of your videos can never be like the average quality of your writing.
I get so mad when Gary Vaynerchuck says that he doesn’t read or write. And he’s inspiring like the entire young generation of entrepreneurs, content creators, coaches, and influencers. So you won’t cover how important that is from someone like him.
Imagine yourself talking casually to a friend trying to explain your ideas to them. That is how your videos or even podcast should look like. Casual. A take it easy form of communicating information. Whenever you have something that is too heavy to be said in voice, then that should be reserved for the written realm of your content.
Do not leave a form or medium of communication untouched, just because it is not your main. Communicate heavily through written, audio, video, and even live events, as much as possible. This is how we rest.
For further clarification on this one check out the difference between the level of how I talk on social media, versus on my blog. I don’t try to make either one like the other. They are both different levels of complexity. On social media I’d tell you for example: Stay positive. And then leave. On the blog I would go for a deep dive on why you shouldn’t stay positive because that means you’re suppressing the deep unconscious thoughts that are not so positive because they are due to the fact that you’ve figured out things that are missing, that the absence of which is causing you to feel miserable on the inside. Fixing them is the better way to go instead of remaining happy anyway until you suddenly can’t take it anymore and crash. That’s why meditation might make you initially depressed.
So the point is don’t try to speak like you write. Video is not an alternative to writing. It’s a lesser form of expressing yourself. So don’t let perfectionism attack you from this front.
Perfectionism will make you procrastinate until you feel you can speak just as you write. If you do, I assure you, this means that your writing just sucks.
You know that I stutter when I speak too much because I’m used to editing every word as I write when I speak too? It doesn’t mean that I need to practice more speaking. It just means I shouldn’t aspire to make my spoken sentences vocally as eloquent as my written sentences.
Add to this the fear of speaking to the whole world while they’re staring at you and monitoring your every move on camera and that they may potentially judge you heavily and you will find it so hard not to tremble while your voice is shaking heavily.
You’ll find sometimes that words are failing to come out of your mouth.
You speak fluently with friends in real life, but this is a whole different story. I’m just psychologically preparing you for what’s to come so that you don’t panic or freak out and then quit.
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