Don’t build your own gulag. Don’t become a prisoner of your own rules. The point isn’t to appease the masses or the market. The point is to liberate yourself and unleash your creativity.

Brand identity that revolves around consistent fonts, colors, themes, pictures, appearance, …etc. is a myth. (The myth is in the belief that it is not entirely useless). People get bored too fast. Way more than you think. Imagine watching the same great movie over and over again. Who doesn’t have a brand identity? All fell into this trap. No one have tried the alternative.

It’s like people love working so hard to restrict themselves and build their own prisons.

The same could be said about niching down against what you’d really love to do in order to grow faster. You will trap yourself in the future because your current audience will always be expecting something from you that meets the criteria of what you decided to niche yourself down into from the start only. Anything else you’d try to expand into later on will be met with idiotic resistance from the audience even if it is beyond epic.