These are the last days of opportunity to grow on TikTok. It’s over for Instagram. Don’t make the same mistake again.

Even before reels were introduced, the reach was better.

Even after reels were introduced, during late 2020, and early 2021, the reach was better, with every other type of post available.

Even when they said Instagram growth is over in 2019 because the organic reach has greatly declined, it was stellar compared to what it became in 2020 since the introduction of reels.

On the other hand, TikTok still offers the chance to grow even if you are still below one thousand followers. And it has been declining since the beginning of this year at light speed. It’s only a matter of a few weeks until it joins ranks with Instagram. To get a clear picture on what’s going on over there, Mel Robbins just started trying to grow recently on TikTok. This is how new the platform is.

I’m not talking about leaving Instagram, it’s about not trying to grow on Instagram as much, no matter how easy others might claim it to be. Intention matters, and if you’re getting frustrated every day from doing everything right in order to grow on Instagram, but still you find yourself stuck at the same number of followers, reach, and engagement rate or amount as that of last year, then you will find yourself gradually finding no reason to keep going as hard, not just on Instagram, but perhaps in the entirety of what you’re trying to do to get your life or business off the ground altogether. Frustration will keep extending to other areas of your life, until you eventually find no point or meaning in any area or aspect of your life that you’re trying to improve. You are your business, as they say. And if you constantly feel frustrated, angry, and hopeless, that will definitely extend to other areas of your life or business, and start to inevitably negatively affect your performance. I’m picturing someone here who is stuck at life because they’re stuck with failure to grow on Instagram for years despite doing everything right. I don’t want you to end up being like that. It’s not a case of addiction here, but if you wanted something so bad, even if you were offered better things afterwards instead of it, you will still be unable to get any reward from the new things until you get the anticipated or desired reward from the first thing you got attached to, even though the alternatives presented to you are arguably way better in every way than the first thing, and they’d certainly lead to the same results that you’re after all along. Not only do you want to reach a certain outcome, you also want to get there in a certain particular way, even if that way is longer or harder.

This time it’s not just lower than it used to be. It’s almost non-existent. I’m talking about people with fifty thousand followers or above getting the same reach that someone below five thousand followers used to get during early 2021, even though they are super professional and popular, and they didn’t do anything wrong.

It’s okay to have a permanent military presence on Instagram. Just don’t think there’s any new territory left for you to conquer.