Pro tip: try to hype your audience about your first YouTube video just as you do with testimonials or podcast, even days or weeks before it comes out.

It makes them want to check it out once it’s released more just because you told them it’s going to be worth their while several times before you put it out there.

Tell everybody. Twitter. Mention it in your podcast (during the audio speech itself). Instagram stories and highlights.

Market it like it’s a million dollar product.

Give a sample of it in your stories with a swipe up feature to watch the whole thing. Tease people. This is a very important step in your career. Don’t treat it casually.

YouTube is a good source for passive income not just because of the ads, but because any affiliate marketing link that you put will keep selling or generating revenue even years later.

You can keep the link pinned in the comments section. You can link a truck load of products in the pinned comment and edit it at anytime.

On Instagram, no one checks your older posts (except rarely). And links in Instagram posts don’t work. They are inactive.

If you spam people with selling swipe up links on Instagram they might leave.

But if you leave a selling link in the pinned comment of a YouTube video, that’s normal. No one would leave because of that. It’s not annoying.

So you end up selling more, while annoying people less. It’s a win win.

They can book marketing teaching sessions with you from it too. Nothing is forbidden. You can make money through the way that you want without the system blocking you for that.

On Instagram they’d rather create an entire marketplace than let us put external links to whatever we wanted anywhere we want, whether on the profile page or in posts.

Disclaimer: I’m not undermining the potential of Instagram when it comes to making money through its platform. I’m only saying that if you’re enthusiastic about it, you ought to be way more enthusiastic about that of making money through YouTube.

It will always feel like an international embarrassment immediately after it’s done. A few weeks later, it’ll start to feel like a masterpiece. Don’t lose your shit until it does.

Take heart young one.

No piece of art feels like an accomplishment right after you finish it.

Let it take its time until it becomes okay to think about it and feel good because of it.

There’s some kind of PTSD that takes place right after it’s over. Also you want to get more reward by doing something new, instead of milking the same piece of content over and over again just to feel good about yourself.

Don’t downplay your frequency to avoid offending others.

If you’re good, people will always be jealous of you.

Unleash. Be fully yourself.

Stop apologizing for being extraordinary.

Stop feeling sorry for being unique.

No one cares.

Enjoy it to the fullest.

Make the most out of it.

Be the one, and proud.

People will always be offended.

The problem with TikTok could be summarized as follows. You can’t get serious on it without appearing as a freak. Like: okay boomer. Whatever. Gary Vaynerchuck gets away with this because he is known from elsewhere. As for LinkedIn: they contain the average type of person who is an employee and likes to read the newspaper, especially the Bloomberg business type of newspapers. You can address those if you want business to consumer type of content.