There’s something special about LinkedIn, and it has nothing to do with its organic reach.

People don’t understand this. I post jokes in text on LinkedIn and it goes viral (relative to my average organic reach over there). It’s not purely business. Because these are humans who can still laugh if something ironic gets thrown in their way. This isn’t the pentagon. You don’t have to be dead serious in there to speak. Stop panicking and start posting on LinkedIn at least 5 times a day. It’s a unique platform that you shouldn’t ignore even if it had the lowest organic reach.