Different types of content for the personal brand.

There are 3 types of content. One type is Paid and two types are free. The paid is your course or program…etc. On no occasion should you think that I undermine the importance of paid content, in the sense of everything should be put out for free, and nothing should be put behind financial pay walls where the audience cannot get to it or reach it without paying money. Creating paid content or products isn’t about making money, even if you end up making tons of money in the process. There are things that cannot be said except inside a paid product or a paid form of Main or Pillar Content. There are things that cannot be said except inside your published standard books. Do not neglect working on your Main or Pillar Paid Content, just because Gary Vaynerchuck tells you to put out everything for free in order to build brand. You can do both, and you can make both your paid and free content epic, the best there is, self-reliant, independent, self-sufficient, and more than enough on its own. Without there being hooks that tell you the only way you can understand a certain concept is if you pay 2.5k dollars, or even buy my book. The fact remains, there are things that cannot be understood except if you buy my books, especially the Genius Human book series. But I will always do my best to make whatever that I discuss elsewhere self-sufficient enough to the extent that you do not need to explore other material that is found behind a paywall just to understand what I’m talking about. You will always have no idea what No Remake means until you buy my book. But I will not leave you not understanding what I’m talking about in the free content, in a manner that makes you have no option but to buy my book in order to fully understand the point that I’m trying to make in any piece of free content I ever make. The free content is divided into two types: Pillar content, and distribution channels content. The first type should be in depth like you’re making PhD. Social media is no place for that. This takes place in 3 forms, depending on what you’re good at: Podcast, if your main is audio, (where your podcast could be found on Apple Podcasts or Spotify’s Anchor). YouTube, if your main is video. Or Blogging, if your main is writing, in which case a website will be mandatory. In my opinion, it is highly advisable to have all types of free Pillar or Main Content, even if you’re not good at any of the above, even if you’re not good at all of the above, or even if you’re only good at one type only out of the three types or forms of long-form Pillar or Main Content mentioned above. For example, if you’re amazing at writing, you should also run or have a YouTube Channel, for video type or form of Main Content, and a Podcast, for audio type or form of Main Content, even if you presumably suck majorly at both audio and video. Still your written content will have to take your utmost attention, priority, and focus. It should contain everything in absolute full detail, and cover everything there is in the greatest textbook level depth possible, to the best of your ability, as if it is the only place you ever create content in, without depending upon anywhere else for further clarification or in depth explanation. Whereas social media platforms like Instagram should be reserved for distribution: that is, what grabs the attention of your audience, hooks them up, and teaches them a thing or two in no time. Distribution of your content is another way of describing repurposing your content, because you should preferably create content specifically for each platform, as opposed to posting the same video everywhere. It brings pieces of your content to your audience right where they are, and hence the term distribution of your content to places of direct quick consumption where people spend most of their time online consuming content. It on no occasion should be the main or only place that your content exists, even if you can never be banned from that platform, and even if the platform is here to stay for all time. Repurposing is just cramming large material into a small space, so that it can fit the size allowed for a conventional social media post. It should not be the only way you distribute your main content throughout social media platforms. You have to intentionally create content specifically designed and made for each and every distribution channel or social media platform that doesn’t exist anywhere else. There has to be something special about what you throw or put out on social media other than it being just a teaser to get your audience to chase the bigger sized material.