No, we’re not the same. And we shouldn’t ever try to be.

The overwhelming majority of the advice you get for how you should manage yourself as a creative person is unfortunately coming from pure small business owners who just happened to know a thing or two about how to market themselves online. No more, no less. You are getting how you should treat yourself as a profoundly or abundantly creative person, like Leonardo DaVinci type of creative person, from people who are very good at selling awesome products and getting clients from wherever. Just because they seem to be intuitive, because they like walks in nature and traveling to random landscapes every other day. You think you have something in common, and so you get all your strategies from them. You’re not even trying to get them from people who are exclusive content creators, because they seem to be too random, too unprofessional except when it comes to the equipment they use, and they look like they don’t give a damn about anything. Too nihilistic to know anything reliable that you can count on and try to implement in your creative life.

Yet they’re closer to creativity than small business owners could ever be, which means, you’re not even trying.

I’m not telling you screw them, you should take all your advice from me instead because I know what I’m talking about. It has nothing to do with me. You can take that kind of advice from highly creative individuals, like prolific writers, musicians, painters, singers, actors, film or movie makers, or artists in general. People who have intrinsic motivation to be creative and to do or make creative stuff, with disregard to how much money they make from it. Even if they make tons of money from it, they still can make money through countless other ways, but they don’t care. They don’t want to make more money. They just want to create in peace. They would do it anyway even if they can’t make any money from it, because to them, this seems to be the only thing that should be considered the true purpose of life. Even if what they do cannot be monetized, they’re going to keep doing it anyway, because creating something amazing is the ultimate reward they’re after. Everybody needs money to survive. Only a few need creativity to survive.

Business owners only create because they have no choice, and it’s good for marketing their business. They are measuring the ROI of what they’re doing, coldly calculating it through statistics and analytics like psychopaths, wondering what’s in it for their business. How is that going to make them more money. How is that helpful for their brand, which would make them eventually more popular, which is great in and of itself, and would also grant them the opportunity or potential to make their business more successful and bring in more money.

Don’t get me wrong, I am not against any of these people. Just be careful where you get your advice from. They are operating from a whole different dimension or universe. We’re not the same, and we shouldn’t try to be. Remember who you are, and be proud of it.

They sometimes tell you to not bother to create more content, or any content at all, because you can still make money, get clients or leads, and run a successful business without getting sucked into the content creation hamster wheel, which would eventually lead you to burnout, and not necessarily making the amount of money that would make it worth the effort, or make your life easier. In short, they outsmarted you by still being able to sell, without posting as much, or at all.

No amount of money, success, fame, popularity, love, or anything in the world would ever make up for the lack of creativity in your life. Nothing. Unless you’re not a truly creative individual. You need creativity for its own sake. You need to create something massive, something amazing, until fatigued, every single day, or else you’ll go crazy.