A paid product or service (obtainable online). Pillar content (online always for free). And a Social Media presence (also online and always for free). Pillar content is what you work on every day before you think of anything else. The Pillar content is where you pour all your creative juice on a daily basis. The rest will then take care of itself. The social media posts will then be a natural result of what you’ve already made, created, gathered, produced, or discovered in your pillar content. Also you’ll know what to put in your paid products (books, courses, … etc.) when you have your pillar content figured out in the main three forms of pillar content. Wake up, and then create something on either of three mediums: audio, video, or written (text). That is, create something to be published immediately for free on a Podcast, YouTube channel, or blog. This is your main (after writing books if you’re a writer/author). A lot of people fall into the trap of wanting to become popular so they focus on growing their number of followers by posting on their favorite social media platforms day and night exclusively. They do nothing else. And they then think they have a personal brand. Then they think of monetizing their business as entrepreneurs by making a physical or digital product they sell or service they provide for money, that exists somewhere hidden, with a huge financial barrier to get to it. To their audience, these people exist only on social media platforms like Facebook, TikTok, Instagram, LinkedIn, or Twitter, and this is all there is to what they are. They don’t realize that this is missing the bigger or real deal. The podcast, video channel, or blog. I understand that there should be some product or service that you want to monetize or sell, but this can’t be the only thing that’s outside your social media presence. And I also understand that you should natively story tell on these social media channels or platforms, not just take advantage of them as distribution channels or new-age marketing tools. Still you don’t exist from a creative stand point as well if you are only producing tiny pieces of content on social media platforms like Instagram. There has to be a bigger outlet or place where you run unchecked creating ample content. Many don’t have that in mind and live exclusively on social media like this is where they’re going to create their own unique material or content. Social media is designed to give people the quick on the go bite of information. There’s no deep dive. There’s no in depth discussion of anything. Try comparing a random paragraph in a book with the same size of text on Twitter for example and you’ll realize they both operate on a whole different level or plane of existence. One is on the go, for someone who wants different stuff from different people in a short time. The other is for someone who is here to stay, who wants the whole thing, with everything there is that could ever be said about it in one place. It’s also like comparing TikTok videos with 2 plus hour movies. I am not denying that you can get tons of help or benefit from the concise way of message delivery found on different social media platforms. You cannot create something new or worthwhile if you only make new stuff on social media or courses or paid products or services. The Real deal lies in the long-form written, audio, or video content you make. That is, Podcast, videos on your YouTube channel, or blogging on your WordPress website. If you’re not available to the world for free they wouldn’t be interested enough to buy from you. But there’s more to this. You can’t put every new idea in a book or a paid course. And These ideas cannot be created from scratch on the tiny space available for posting on social media that give you the feeling that they are designed for high turn over material. Also not every new thing you want to say should be put in a book or could belong to one of your new books or courses. If an idea is worth chasing, and the space available for creating or presenting it with maximum detail is limited, and this discussion of the idea will soon be buried away due to the nature of social media platforms, this idea will not be created in the first place. You will not be able to come up with anything new that could only be described in full detail in a place that does not contain any limit on the size of the piece of content that you wish to publish. You can say yeah but why not write it down on paper for example (not limited space) and then simplify it or put it out on social media in concise posts. Exactly. You said it. Simplify it. Post it in a concise or brief form on social media. Dumb it down. Summarize it. Quickly state it. So you will only be able to publish it if it is small enough to fit the maximum size available or allowed for social media posts. Also people on social media don’t want that kind of stuff because they consider it to be too long for social media because they are there for short or small sized posts. That’s the whole point of them being on social media. In this case you will stop coming up with or generating such long-form discussions of various topics or making such large sized posts or pieces of content in the first place. Why would you when there’s no outlet to publish them as exactly as they are, without reducing their size to appeal to the type of audience found on social media only or what the people on these platforms normally expect from social media posts? You would only discuss stuff in depth when you work on your new book or course in this case. Yeah but you still can put it in one of the paid products? Would you? Is every new idea or piece of content that you could ever come up with, create, or think of worth adding to one of your books or courses? What if they weren’t? Will you dump them altogether? or Wait until you find a paid product that this idea could be added to it in the future? Like in, I’ll hold sharing this new idea with the entire world until I find a book that I can add this amazing piece of content or article to it and then publish it along with the rest of this book someday in the future? What if it took you like 10 years to come up with the book that this idea will be part of or that this piece of content, fully detailed or in depth discussion, or article best suits or belongs to? Is every idea you come up with worth that holding back or delaying of it being published for god knows how long? Could every idea, piece of content, fully detailed or in depth discussion, or article wait forever until the right time for it to be published or to be out in the world comes? Some ideas are held for books, I understand. But is that the case for all ideas? Or some ideas only? It’s up to you to select which ideas should be published immediately, and which should be part of a new book only. But if you’re on social media only or exclusively, you don’t have that option or luxury. Either the idea waits for its suitable book or future publication form, or be tossed to the ground or thrown in the trash can, because it cannot fit a normal social media post, or it doesn’t belong on social media in the first place. I’m not talking about small bites of information. I’m talking about any kind of long form in depth coverage of anything. So you need an outlet for that other than books, courses, …etc. And that outlet should be either audio, written, or video. It might be more than one of those forms, or perhaps even all of these forms. Podcast, YouTube, or a blog you run. It’s okay to run all three. The presence of the outlet itself provides you with the chance to be more creative. Really having a podcast on Spotify for example, a YouTube video channel, or a WordPress blogging website will instantly turn you infinitely more creative, (if you’re a creative person in the first place), just because of the mere presence of the opportunity to create and publish immediately without limits of size forcing you to dumb down or shorten the size of the material or content that you’re creating. You should understand that you discover information by writing or creating. It’s not that you get an idea and you go write it down as is. It’s that you get an idea, you go write it down, and an avalanche of other ideas burst into existence along the way while writing the first idea that inspired this writing session. During this process of discovering new truths, principles, points of view, content and things, and creating new stuff, you should have the option to publish right away the entirety of the material or content in its actual long in depth deep dive form or size, not shortening it first before sharing it on social media, or waiting forever until you finish writing a book that such ideas, content, or stuff belong to or could be published alongside the rest of what’s in this book.