Everybody on TikTok now is focused on speaking in front of the camera like they’re delivering a speech or friendly talking to us about the subject they are discussing. It’s not happening on Instagram except in what used to be IGTV. Reels are all about features, transitions, funny audio, which makes it pure entertainment if it weren’t for the caption. This is why people were hesitant to join TikTok in the past. Now Reels have become what people are escaping to TikTok from everywhere else because of.